The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.
In the laboratory setting, we should commit our customer's expectation. People nowadays are practical, they always consider the things that they need and spend money for, and they will ensure that it is worth the money. As an owner of the laboratory, you should consider the place of your laboratory. So that the costumer will satisfy their needs.






